Clear Cooperation and private listings

The move, endorsed by eXp, could affect listings that are promoted via social media, yard signs and other means allowed by NAR’s “delayed marketing” policy.

“We're gonna kick their ass and we're going to do it without a private listing network,” Windermere Co-President OB Jacobi said about competing with Compass.

Windermere Co-President OB Jacobi, whose firm has been under fire from Compass CEO Robert Reffkin, says PLNs are a return to a "caste system of real estate."

NAREB’s Dr. Courtney Johnson Rose tells Real Estate News independent brokers and consumers will “suffer” if efforts to bolster private listing channels persist.

Brokerage leadership coordinated a private listings push in the region despite MLS rules restricting pre-marketing — and the risk of steep fines for agents.

Though the number of office exclusives is rising, a new report from Bright MLS found no financial advantage to pre-marketing a home off the MLS.

A new Redfin survey found that many agents reported higher income in 2024 than in 2023, but concerns about the economy and industry changes persisted.

With NAR opting to keep the CCP with a “delayed marketing” alternative, industry leaders say firms should prepare their “counter move” to stay competitive.

Countering criticism from Compass’ Robert Reffkin, the CEO of the Washington-based MLS said private networks are designed to benefit brokerages, not consumers.

Leaders of the two brokerages traded barbs over private listings, hurling accusations of anticompetitiveness, self-interest and efforts to double-end deals.

The real estate industry had mixed reactions to NAR’s decision to keep Clear Cooperation and add a policy that allows sellers to delay marketing via IDX.

A new complement to CCP will allow for “delayed marketing,” giving home sellers the ability to keep their listings out of the IDX feed for a limited time.

Not all sellers want the same thing. And this doesn’t have to be an all-or-nothing debate. The MLS can be the foundation of positive change, and here’s how.

Watch the conversation with Craig Witt as the EXIT Realty CEO explains how improving agent quality could benefit the industry as a whole.

Errol Samuelson believes “consumers and agents are being misled” about private listings, and for big brokerages, any competitive advantage would be short-lived.

Keller Williams’ largest franchise network captured roughly 3,000 “Private Collection” listings last year — and is looking to double that figure by 2026.

During a webinar, leaders from Zillow, CRMLS, ARELLO and NFHA argued that scrapping the CCP could also stifle competition and lead to fair housing lawsuits.

The firm said homes initially listed privately sold faster and for a higher price, supporting its position that sellers should decide if or when to use the MLS.

The company said its acquisition of Private Collection will bring nearly 2,000 additional listings — or $1 billion worth of inventory — onto its platform.

The new analysis was done by Zillow, whose CEO said private listings “come at the expense of the seller” and are an attempt by some brokerages to “double dip.”