Real completes its acquisition of REMAX
The cloud-based brokerage has officially closed its $880M deal to buy the major franchisor as the industry’s consolidation wave accelerates.
August 24, 2026
The latest on Real Brokerage
- Jenna Rozenblat named first president of Real REMAX GroupRozenblat has served as Real’s chief operating officer since 2023 and will step into the new role once the acquisition closes, which could be just weeks away.Updated August 18, 2026
- Real, REMAX shareholders approve acquisitionThe proposed M&A received “strong support,” Real’s CEO said, and RE/MAX Holdings CEO Erik Carlson called the vote “an important milestone” for franchise owners.August 14, 2026
- Real’s revenue jumps 30% with REMAX deal pendingAhead of a planned vote on Real’s acquisition of REMAX, CEO Tamir Poleg said the two companies have an “opportunity to write the industry’s next great chapter.”August 6, 2026
More The latest on Real Brokerage
- Real Brokerage dismissed from Taylor caseA day after Real’s motion to compel arbitration was granted, the plaintiffs moved to dismiss the firm from the antitrust case against Zillow.Updated June 25, 2026
- Real can help REMAX agents triple their business, CEO saysReal CEO Tamir Poleg and REMAX CEO Erik Carlson explain why unifying the two companies will create an enhanced value proposition for their agents.June 6, 2026
- Real revenue up 32% as firm champions ‘platform of the future’The cloud-based brokerage’s “significant growth” in Q1 demonstrates “the continued strength of our platform and agent value proposition,” CEO Tamir Poleg said.May 7, 2026
- Being an industry ‘outsider’ gave Real an edge, CEO saysHaving “the courage to dream” spurred Real’s rapid growth, Tamir Poleg said. But, he warned, the “industry is doomed” if brokerages don’t prioritize consumers.April 27, 2026
- Real, REMAX CEOs call $880M deal ‘an accelerator’Tech and scale converge as an iconic global franchise brokerage brand meets a technology-driven, high-growth platform. Why now? And what is going to change?April 27, 2026
- Real has ‘a long runway’ for future growth, says CGONew growth leader Jason Cassity isn’t trying to “shake things up,” but to help the firm be more strategic about what it’s already good at: attracting agents.March 24, 2026
- Real elevates team leader to executive growth roleWith agent count now topping 33,000, The Real Brokerage is looking to become “more intentional in how we grow and in pushing growth,” CEO Tamir Poleg said.March 9, 2026
- Real Brokerage revenue jumps 44% as agent growth continuesThe tech-focused brokerage outpaced the broader housing market in Q4, increasing transactions and agent count, and logged $2B in revenue for the full year.March 4, 2026
- Real Brokerage pulled into Zillow class action caseReal Broker, LLC, a subsidiary of Real Brokerage, was added as a defendant in the Taylor case, which has accused Zillow of RESPA violations.January 5, 2026
- New MLS deals for SkySlope, Property Shield; Block Reno expandsProperty Shield’s fraud detection tools are now available to 75K agents. Plus, GAR signs a deal with SkySlope; Block Renovation acquires BuildZoom Marketplace.November 10, 2025
- Real enhances AI tools; Mosaik begins international expansionPlus, Knock launches Bridge Loan Plus; Rayse inks deal with Columbus Realtors; RealReports’ CRMLS partnership expands; MetroList adopts Lundy Navigator; more.November 4, 2025
- Real Brokerage revenue up 53% as agent count tops 30kThe company is also bolstering its AI offerings to “reduce manual or low-value processes across the organization,” execs said during a Q3 earnings call.October 30, 2025
- Real Brokerage on a roll with record revenue, agent countDespite letting 1,500 agents go, the company reported a net increase to more than 29,000, as well as its first-ever quarter of profitable operations.August 7, 2025
- Real acquires home search tech from FlyhomesThe AI-driven technology will help the brokerage “connect the dots between agent tools, client experience and transaction flow,” Real CTO Pritesh Damani said.July 1, 2025
- Former CFO sues Real, alleging discriminationMichelle Ressler was fired in April by Real, which cited misconduct. Ressler says the claims were “manufactured” as a way to oust her after having a baby.June 10, 2025
- Agents flock to Real Brokerage as revenue tops $350 millionA compelling AI version of CEO Tamir Poleg touted tech innovation during the company’s earnings call, and the real Poleg endorsed listings transparency.May 8, 2025
- New presidents at RE/MAX Canada, Sotheby’s; Real promotes finance VPDon Kottick to lead RE/MAX's Canada division, while a longtime HomeServices exec will helm Sotheby’s brokerage operations. Plus, Real elevates VP to CFO role.April 24, 2025
- Sharran Srivatsaa on why he’s leaving role as Real president“I believe that Real needs me in a bigger capacity right now,” Srivatsaa told Real Estate News. The brokerage announced March 12 that he is moving to the board.March 16, 2025
- Real president stepping away from roleSharran Srivatsaa, who joined Real just over two years ago, is moving to the brokerage's board of directors, a transition he described as "bittersweet."March 12, 2025
- Real continues its rise, focused ‘on what we can control’The company says its innovative AI and financial products give it an edge as it increases revenue and agent count despite a difficult housing market.November 7, 2024
