‘Unfiltered’: Real estate’s ‘biggest opportunity’ in an AI future
Watch the conversation with “The AI Guys” as they talk philosophy and humanity — and explain key ways agents can leverage AI to expand their business.
January 2, 2025
Amie Fisher
Senior Director, News Editing
Amie is a Seattle-based real estate editor and writer with experience covering agent news, consumer housing, rentals and the luxury market. She has led content and editorial teams at Pacaso and Zillow, and previously worked as the managing editor for a regional lifestyle magazine. A Pacific Northwest native, she grew up in rural Southern Oregon among tall trees, baby goats and a territorial rooster.
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- The Ten: The divisive debate over Clear CooperationConcerns about the policy aren’t new. But with NAR reeling and the DOJ looming, they’ve taken on a new, more contentious tone.December 26, 2024
- How to help buyers understand appraisals and inspectionsThese evaluations have the potential to make or break a transaction, and many buyers will have questions about what’s involved — and what’s at stake.December 23, 2024
- 'Unfiltered': RE/MAX CEO on being ‘the best in real estate’Watch the conversation with Erik Carlson on taking the helm during a time of “chaos,” why culture is key, and how RE/MAX is like… the Dallas Cowboys?December 20, 2024
- ‘Unfiltered’: How great agents make content work for themData and marketing pro David Childers shares content tips, 2025 predictions — and the best way to answer real estate questions at holiday gatherings.December 13, 2024
- The Ten: NAR’s new rules and the ‘messy’ race to complyNAR’s settlement staved off “extinction-level litigation” but created snags by requiring buyer agreements and moving compensation off multiple listing services.December 11, 2024
- Realty ONE gives agents the option to leave NARThe global brokerage has formed a Phoenix-based subsidiary, allowing area agents to discontinue association membership while retaining MLS access.December 10, 2024
- ‘Unfiltered’: Which real estate companies are winning right nowWatch the conversation with analyst John Campbell as he places bets on Zillow, CoStar and public brokerages — and shares Wall Street’s perspective on the CCP.December 6, 2024
- ‘Unfiltered’: ‘More litigation’ coming, predicts industry leaderWatch the conversation with Russ Cofano, a proptech, association and brokerage exec who warns of a leadership void and a “bullseye on the real estate industry.”November 30, 2024
- Educating buyers: What happens between signing and closing?For clients, getting an offer accepted might seem like the end of the homebuying process. A new guide from NAR helps explain all the steps that follow.November 21, 2024
- First-time homebuyers may not be who you expect, NAR saysInexperienced buyers have a lot of questions — about financing, buyer agreements, resources for first-timers and more — and agents need to have the answers.November 12, 2024
- ‘Unfiltered’: Buyers are ‘DIYing themselves down the funnel’Watch the conversation with Zillow CEO Jeremy Wacksman as he explains why savvy shoppers are better for agents, and why private listing networks are “just bad.”November 5, 2024
- Making your pitch: What sellers want to know10 questions every listing agent had better be able to answer, from whether to list on the MLS or offer buy-side compensation to what goes into pricing a home.November 1, 2024
- Is RE/MAX starting to turn things around?Numbers were down, but revenue declines slowed. Leadership painted a cautiously optimistic picture — and presented its point of view on Clear Cooperation.November 1, 2024
- ‘Unfiltered’: It’s time to make big moves — not ‘cry and whine’Watch the conversation with consultant Jack Miller as he discusses The Opportunity Report, which delves into agent pay, NAR policies, the role of MLSs and more.October 26, 2024
- 10 questions every agent should be able to answerNAR’s latest consumer guide tells buyers exactly what to ask a prospective agent. Agents should be prepared with compelling responses that play up their value.October 25, 2024
- What NAR wants consumers to know about fair housingEveryone involved in a transaction must steer clear of discriminatory practices, says NAR, warning sellers not to direct their agents to avoid certain buyers.October 14, 2024
- Buyers value community — and agents who are connected to itA recent survey from Century 21 found that buyers rank community higher than the home itself, and they rely on their agents to provide local insights.September 18, 2024
- Mortgage rates flirt with 6% — your move, FedThe downward trend hasn’t fired up buyers (yet), but predictions of more cuts this year could move rates closer to 5% and amp up the market next spring.September 12, 2024
- Sellers willing to pay buyer agents — but not in all marketsAgents are talking about compensation “in more depth than ever before” and clearing up a lot of confusion as agent fees stay “mostly the same,” Redfin found.September 11, 2024
